As livestream commerce grows rapidly in 2025, diversifying your streaming platforms is no longer optional—it’sessential for staying competitive and engaging a broader audience. Here’s how expanding your reach with multichannel livestreaming can future-proof your business. 

Reach More Audiences with Multiple Platforms 

While TikTok is a major player, it only captures around 37% of U.S. adults, leaving a significant portion of your potential customers elsewhere. Platforms like Instagram, Facebook, and your website are just as crucial for building a wider audience. With tools like MARKET.live, you can broadcast across multiple platforms at once—ensuring your brand reaches a more diverse and engaged demographic. This cross-platform approach maximizes visibility and helps you capture sales wherever your audience spends their time. 

Take Control of Your Data 

Relying on a single platform like TikTok means you’re subject to its algorithms and data policies. This can limit your ability to refine your approach. MARKET.live lets you own your data, offering deeper insights into customer behavior and giving you control to customize your livestreaming experience. The result? More personalized interactions that drive higher engagement and sales. 

Build Trust with Transparency 

In today’s market, consumers value transparency. A 2023 study found that 84% of consumers say brand transparency influences their purchasing decisions. By livestreaming across multiple channels, you can showcase your brand’s authenticity and foster trust with your audience. The more accessible and transparent your brand is, the more likely customers are to engage and make purchases. 

Conclusion: Diversify to Thrive 

Multichannel livestreaming isn’t just about reaching more customers—it’s about enhancing your brand’s visibility, fostering customer trust, and giving you greater control over your sales process. In 2025, adopting a multichannel approach will be essential for brands looking to remain competitive and effectively engage their audiences.